This is The Fact Behind the Viral Metro Incident That includes ‘Manjulika’ And ‘Cash Heist’ Character

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It was a promotional video that includes the collaboration of BoAt and Netflix.

Not too long ago, social media was abuzz with movies of a younger lady enacting the fictional character ‘Manjulika’whereas chasing and scaring passengers contained in the Noida-Better Noida metro practice. She was not alone as two males dressed up as characters from the favored Netflix sequence ‘Cash Heist’ and Okay-drama ‘Squid Sport’ on board the metro additionally confirmed up in a separate video.  

Whereas many speculated that the video was meant to be a prank or shot to achieve social media likes, the reality is totally completely different. Seems, it was all a part of a intelligent advertising and marketing technique for BoAT, a Delhi-based digital gadget model. The actors donning the odd costumes entered the Metro in a promotional video that includes the collaboration of BoAt and Netflix. 

Noida Metro Rail Company (NMRC) additionally confirmed that these movies have been a part of a industrial commercial shot on the metro premises with its permission. 

“That is to make clear that video going viral on varied social media platforms is part of a industrial commercial taking pictures which was held on December 22, 2022, underneath accepted NMRC Coverage for Movie Taking pictures. Additionally, this video clip is morphed and edited NMRC Managing Director Ritu Maheshwari wrote on Twitter on Tuesday night. 

See the tweet right here 

“The NMRC has accepted Movie Taking pictures Coverage the place it supplies its infrastructure, together with rolling inventory on a rental foundation to earn non-fare field income. Advert movie taking pictures was carried out by M/s Artistic Productions (A Delhi-based movie manufacturing home) for ‘boAt air dopes’ on the NMRC hall,” Mrs Maheshwari added. 

BoAT additionally shared the two-minute commercial on Instagram which reveals the fictional characters roaming across the metro compartments. Nevertheless, after a while, they begin listening to music on a boAt speaker and headphones. 

“Sound so highly effective your favorite characters got here to life. Our all-new Stream Version is what triggered the latest #ViralMetroIncident,” the corporate clarified within the caption. 

Watch it right here:

Whereas some folks have been impressed with the cleverly positioned commercial, others weren’t satisfied by the clarification, saying public infrastructure mustn’t have been utilized in such a approach. One person wrote, ”Is it alright to harass/scare folks within the identify of commercial? To make cash, will they permit the corporate to make enjoyable of odd folks?” One other commented, ” Are the ppl within the practice employed as properly? Or this was finished with their data Or they have been caught unaware? If the latter is true .. it’s referred to as harassment.” 

A 3rd stated, “In order that Manjulika in Metro video is an Advert for Boat Headphones. Rattling, nice work! Acquired the video viral out of sheer absurdity of what’s taking place there.”

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